Optimize on Taste Preferences with Yummly Recipe Curator

Food can be an overwhelming topic to tackle when you’re trying to figure out what to eat, even if you know what you’re doing in the kitchen.

E.g., What do I have in my fridge? Tito only eats meat or very spicy food. Aastha is coming for dinner, she has a peanut allergy and she’s a vegetarian. I want something with coconut.

There are apps/sites that will help you figure out what to cook based on what you have, or you can go straight to the source of these apps, the multitudes of recipe sites and blogs, and try sifting through a million recipes yourself.

Another option is a recommendation from the curated web (e.g., Pinterest, Twitter.) Though these sites are playing an increasingly important part of what I’m willing to digest online, I currently find them more suited for inspiring me than helping me execute.

I recently came across Yummly, a recipe aggregation tool and recommendation engine. Yummly curates recipes for you from a number of sources on the web (and growing) by optimizing on your needs & tastes. It allows you to select recipes on a number of logical criteria that you control:

Time and Price

Each of these breakout further. For example, for “Taste,” you have the option of salty, savory, sweet, sour, spicy, and bitter. Proof of concept: Tito put in his preferences and the top two recipes he received were beef tacos and grilled flank steak with rosemary. If that’s not a proof point, I’m not sure what is.

Moving forward, I’m excited to see how Yummly grows, especially as they recently received funding.

What additional functions and features do you want to see from Yummly? I’m curious to see how they will tap the curated web; improve content, ratings & search guides; allow recipe submission or maybe even become a new platform for food? How will they control recipe quality? Could they become a new platform for recipes? Let me know what you think!

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